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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Thriving in Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-04-07</lastmod>
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      <image:title>Stone Mantel Blog - Qualtrics X4 Summit Proves We Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Qualtrics X4 Summit Proves We Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Qualtrics X4 Summit Proves We Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.stonemantel.co/blog/2025trends</loc>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>Stone Mantel Blog - 2025 Trends Webinar: Shaping Tomorrow's Experience Landscape - Make it stand out</image:title>
      <image:caption>Technology</image:caption>
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      <image:title>Stone Mantel Blog - 2025 Trends Webinar: Shaping Tomorrow's Experience Landscape - Make it stand out</image:title>
      <image:caption>Tools</image:caption>
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      <image:title>Stone Mantel Blog - 2025 Trends Webinar: Shaping Tomorrow's Experience Landscape - Make it stand out</image:title>
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      <image:title>Stone Mantel Blog - 2025 Trends Webinar: Shaping Tomorrow's Experience Landscape - Make it stand out</image:title>
      <image:caption>Engagement</image:caption>
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    <loc>https://www.stonemantel.co/blog/extoolkit</loc>
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    <lastmod>2025-02-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/24ff68da-2701-4745-8113-2e09c04ce591/tools.png</image:loc>
      <image:title>Stone Mantel Blog - Expand Your Meaningful Experiences Toolkit to Create Time Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Stone Mantel Blog - Expand Your Meaningful Experiences Toolkit to Create Time Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stone Mantel Blog - Expand Your Meaningful Experiences Toolkit to Create Time Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/afec195d-6fc0-4fbf-8976-b8e1c16de487/helping.png</image:loc>
      <image:title>Stone Mantel Blog - Expand Your Meaningful Experiences Toolkit to Create Time Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.stonemantel.co/blog/modes</loc>
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    <lastmod>2025-02-14</lastmod>
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      <image:title>Stone Mantel Blog - Creating Business Value Through Modes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Creating Business Value Through Modes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Stone Mantel Blog - Creating Business Value Through Modes - Make it stand out</image:title>
      <image:caption>Self Driving Software Revenue [A x B]</image:caption>
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      <image:title>Stone Mantel Blog - Creating Business Value Through Modes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Life Systems Help People Create Balance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.stonemantel.co/blog/aihealthcare</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-02-07</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Leveraging AI to Create Genius Healthcare Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stone Mantel Blog - Leveraging AI to Create Genius Healthcare Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-12</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
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    <lastmod>2024-10-18</lastmod>
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      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, podcast hosts, Dave Norton and Aransas Savas explore the rapidly evolving landscape of enterprise community building with Rich Millington, founder of FeverBee and a leading expert in community strategy. With nearly two decades of experience helping organizations build thriving communities for members, customers, and employees, Richard brings a wealth of knowledge from working with industry giants like Google, Facebook, Oracle, and Wikipedia. His insights challenge traditional notions of community management, advocating for supporting existing ecosystems rather than controlled forums, and offering practical strategies for mapping community landscapes and measuring real outcomes. Tune in to this episode for a fresh perspective on creating meaningful, collaborative experiences that drive genuine value for businesses and their stakeholders.</image:caption>
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    <lastmod>2024-09-17</lastmod>
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    <lastmod>2024-09-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-09-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/629bca75-00f3-4f35-94ed-6999b6adb80c/Sarah+Dusek+%282%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Creating Purpose-Driven Experiences with Sarah Dusek - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, Sarah Dusek, an entrepreneur, venture capitalist and author, takes listeners on a journey through her remarkable career in experience-driven business. From founding the pioneering glamping company Under Canvas to her current venture in global regenerative travel, Sarah demonstrates how aligning personal passion with customer needs can create industry-shaping innovations. She shares valuable insights on the power of businesses to mold culture and drive positive change, emphasizing the importance of sustainability and community impact in experience design. Sarah's discussion of her upcoming book, "Thinking Bigger," offers a compelling perspective on women's empowerment in business and the significance of dreaming big when it comes to making an impact. Throughout the conversation, she provides experience strategists with practical advice on developing strong points of view, building conviction, and creating internal advocates for successful implementation. This episode is a masterclass in experience strategy, offering lessons on scaling innovative concepts, incorporating regenerative practices, and bridging the gap between visionary ideas and real-world execution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/leveraging-transformational-travel-to-drive-relevance-and-impact-at-sierra-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/934eb15d-cc23-4022-a7ed-e1d44eaee1be/Brian+Anderson.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Leveraging Transformational Travel to Drive Relevance and Impact at Sierra Club - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, Experience Strategy Podcast hosts Aransas Savas and Dave Norton sit down with Brian Anderson, Director of National Outings at the legendary Sierra Club. With over 130 years of advocating for people, places, and the planet, Sierra Club has mastered the art of crafting transformational travel experiences that drive personal growth and global impact. Packed with insights on experience design, engagement strategy, and impact measurement, this episode is a must-listen for anyone looking to harness the power of transformational experiences. Tune in now and discover how Sierra Club is pioneering a new era of meaningful, impactful travel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/welcome-to-the-pink-pony-club-where-authenticity-and-social-jobs-to-be-done-are-hot-to-go-for-gen-z-and-alpha-audiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/comparing-target-markets-to-situational-markets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-13</lastmod>
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      <image:title>Stone Mantel Blog - Comparing Target Markets to Situational Markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-power-of-situational-markets-in-experience-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/a7d74fb5-ab7b-4f11-8337-ec76e0ae30b4/Spencer+Cook+and+Bryan+Searing+%283%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The Power of Situational Markets in Experience Strategy - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In the latest episode of The Experience Strategy Podcast, we’re dismantling traditional market segmentation and rebuilding it with the revolutionary concept of situational markets. Dave Norton, our experience futurist, gives us a sneak peak into his upcoming book that’s set to redefine how we create value. Joined by industry veteran John Gusiff, we discuss the power of jobs-to-be-done research, the limitations of demographic-based personas, and the critical importance of understanding evolving customer needs. From leveraging qualitative data to scale situational strategies, to anticipating your customers’ future selves, this episode is packed with game-changing ideas for forward-thinking experience strategists.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/will-customers-of-the-future-create-their-own-journey-maps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/enhancing-customer-experiences-with-driving-business-value-with-ar/vr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/51f5ec9a-3991-4282-aae8-beceec646a03/Spencer+Cook+and+Bryan+Searing.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Enhancing Customer Experiences with Driving Business Value with AR/VR - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of The Experience Strategy Podcast, hosts Dave Norton and Aransas Savas sit down with AR/VR trailblazers Spencer Cook from Continuum, and Bryan Searing of Stone Mantel to explore the transformative power of Augmented Reality and Virtual Reality in crafting captivating customer experiences. Fresh off the Experience Strategy Collaboratives program, where cutting-edge AR/VP concepts were tested with real customers, Spencer and Bryan share exclusive insights ad real-world case studies that demonstrate the immense potential of these technologies in driving business growth. Tune in and gain: Actionable strategies for leveraging AR/VR to create immersive, memorable customer experiences A deep understanding of how AR/VR are reshaping the future of experience design and marketing Practical takeaways and best practices for successfully integrating AR/VR into your organization’s strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-journey-maps-can-make-customer-experiences-more-valuable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/what-do-you-include-in-a-future-focused-journey-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/7eef13a9-24df-49c7-9abd-d3e4bfc0ff77/Building+Block+Mode+Mapping.png</image:loc>
      <image:title>Stone Mantel Blog - What Do You Include in a Future-Focused Journey Map?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/situational-markets-and-employee-experiences-with-steve-usher-of-the-experience-designers-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/44da685e-e64d-46c6-8f34-4046647e888e/Steve+Usher.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Situational Markets and Employee Experiences with Steve Usher of The Experience Designers Podcast - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, we are joined by special guest Steve Usher, founder and host of The Experience Designers Podcast. We go deep into the core principles that drive success in experience strategy across both customer and employee offers. We challenge the status quo, pushing beyond played-out persona-based segmentation to explore the untapped potential of situational markets and context. Tune into this episode. It’s time to zoom out, see the big picture, and take full responsibility for executing on the complete job to be done.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/combining-data-experience-design-and-journey-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/85d963c2-0e56-4f09-85f5-4aa4f17e0f81/Company+Customer+Journey.png</image:loc>
      <image:title>Stone Mantel Blog - Combining Data Experience Design and Journey Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/8652e1aa-58db-413b-8ad5-29d7cbdcb4c6/Engagement+Model.png</image:loc>
      <image:title>Stone Mantel Blog - Combining Data Experience Design and Journey Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/c1c84278-feac-4b6b-bc70-70f3d5090c15/Hire+Digital.png</image:loc>
      <image:title>Stone Mantel Blog - Combining Data Experience Design and Journey Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/bcf72e1c-520c-4253-afac-7a3df36dacb6/Stone+Mantel+Data+Design+Framework.png</image:loc>
      <image:title>Stone Mantel Blog - Combining Data Experience Design and Journey Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-keys-to-employee-engagement-with-the-recognation-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/2f3ce09b-851a-4dc3-bd23-8cd66f0dfc32/Experience+Strategy+%2812%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The Keys to Employee Engagement with the RecogNATION Podcast - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we jam with Neely Adkins and Kailey Savona from the RecogNATION Podcast. As fellow experience nerds focused on the employee side, we discuss the importance of celebrating milestones and micro-moments in the employee journey, emphasizing how vital it is to make every employee feel valued, connected, and heard. The key takeaway? In a world of increasing AI and automation, empathy and human connection will be true differentiators, and as experience strategists, our role is to champion and scale those human-centric cultures.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/get-personal-by-pairing-a-journey-map-with-a-mode-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/3d095123-cc3d-4ba6-bed8-53ce41923edc/Journey+Map+Mode+Map.png</image:loc>
      <image:title>Stone Mantel Blog - Get Personal by Pairing a Journey Map with a Mode Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/125be720-d96a-4b54-b0a8-1d89e89b0e04/future+of+healthcare+journey+map.png</image:loc>
      <image:title>Stone Mantel Blog - Get Personal by Pairing a Journey Map with a Mode Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/e214dea7-358e-4501-b296-7b4692dca0ca/mode+map.png</image:loc>
      <image:title>Stone Mantel Blog - Get Personal by Pairing a Journey Map with a Mode Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-journey-should-follow-the-job-to-be-done</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-18</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-strategy-in-the-educational-journey-with-the-founders-of-yellowcar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/10776d68-d8fc-44a5-8f31-8123cf15fff1/Experience+Strategy+%2811%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Experience Strategy in the Educational Journey with the Founders of [YELLOWCAR] - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, we’re joined by Dr. David Willows and Suzette Parlevliet, co-founders of [YELLOW CAR], the world’s leading experience strategy and consultancy firm for schools. David and Suzette share their insights on transforming education through the lens of experience strategy, discussing the unique challenges and opportunities in the international school landscape. They introduce the Felt Experience Indicator, a tool developed by [YELLOW CAR] to help schools measure and understand the experience of their community members, fostering a culture of listening, feedback, and continuous improvement. With their diverse backgrounds and dedication to making experience strategy accessible to schools worldwide, David and Suzette are committed to helping educational institutions align mission, experience, and impact, ultimately redefining success and creating meaningful value propositions that resonate with their target audiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/developing-a-growth-strategy-for-situational-markets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/396a202a-4c8f-467b-b05e-af54f05188bc/Magazine+Cover.jpg</image:loc>
      <image:title>Stone Mantel Blog - Developing a Growth Strategy for Situational Markets - Article - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/bringing-cx-to-associations-and-membership-organizations-with-brian-edwards-cp-of-membership-at-aafp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/41e77792-5a20-4ef9-a04f-3b1fdeb31324/Brian+Edwards.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Bringing CX to Associations and Membership Organizations with Brian Edwards, CP of Membership at AAFP - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, we’re joined by Brian Edwards. VP of Membership at the American Academy of Family Physicians (AAFP), to explore the unique challenges and opportunities of applying customer experience strategy within associations and membership-based organizations. Brian shares his insights on establishing common ground around the mission to navigate the complex governance structures, developing a segmentation approach that honors members’ needs at different stages, looking outside the association space for inspiration on retaining members and driving satisfaction, and using experience management frameworks to prioritize initiatives and focus on core competencies. With his extensive background in customer experience and operations leadership, primarily in the healthcare industry, Brian brings a wealth of knowledge and a passion for continuously improving the experiences of those around him.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-future-of-behavior-change-how-suggestic-is-transforming-wellness-journeys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/fa148af7-ca4e-4997-9ce9-e61b393ec2ee/Experience+Strategy+%285%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The Future of Behavior Change: How Suggestic is Transforming Wellness Journeys - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of The Experience Strategy Podcast, we are thrilled to chat with Victor Chapela, co-founder and CEO of Suggestic, who shared how they are leveraging AI and data to dramatically rethink the intersection of lifestyle journeys and wellness. Tune in to this episode for Victor’s key insights:  Focusing on what people can do realistically do vs. what they should do to minimize friction Tapping into extrinsic motivation by allowing people to share progress. Using AI interfaces like LLMs as a universal UI to collect data, model behaviors, and provide personalized guidance.  The power of making something extremely difficult much easier to drive adoption and impact.  This conversation exemplifies the importance of centering journeys on an individual’s unique goals and solutions, and provides a valuable model for using AI responsibly to enable personalized behavior change - leaving us energized about the implications for experience strategy across different industries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/whats-still-missing-from-hyperpersonalization-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-15</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/defining-customer-journey-mapping-make-your-journey-maps-useful-again-with-a-few-simple-questions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1658855751382-1D39W9MB4EQ98BEM7N5H/Journey+Image.jpeg</image:loc>
      <image:title>Stone Mantel Blog - Defining Customer Journey Mapping: Make Your Journey Maps Useful Again With a Few Simple Questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/next-generation-consumerization-in-healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-29</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/case-study-innovating-to-a-better-value-proposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/cd1fd7f2-274f-4da0-abfe-96589df21453/Screen%2BShot%2B2022-09-26%2Bat%2B3.50.58%2BPM.png</image:loc>
      <image:title>Stone Mantel Blog - Case Study: Innovating To A Better Value Proposition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b771a1db-0d33-4e72-820e-6bee2d5cbece/Screen%2BShot%2B2022-09-28%2Bat%2B10.17.04%2BAM.png</image:loc>
      <image:title>Stone Mantel Blog - Case Study: Innovating To A Better Value Proposition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/unlocking-the-customer-value-chain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/4f62e5fe-0e85-48a6-8492-a36908241234/Thales+Teixeira.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Unlocking the Customer Value Chain - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In today’s episode, we had the privilege of speaking with Thales Teixeira, a leading expert on customer-focused innovation. Thales is the co-founder of Decoupling and the author of “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption”  Our discussion with Thales is a succinct masterclass in unlocking customer value by focusing on what matters most - money, time, and effort. We discussed how disruptive startups gain traction by decoupling and excelling at key value-creating activities while avoiding “value eroders” that waste customers’ precious currencies. Thales brought this concept to life by breaking down companies like Netflix eliminating the hassle of going to the video store, and Alibaba layering on services like payments to make shopping smoother. Whether an innovative startup or an established organization, prioritizing your roadmap to remove friction and create more time well spent is crucial for delighting your customers and staying ahead of disruptors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-empathy-can-save-your-business-with-dr-natalie-petouhoff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/66473941-c738-48ab-a43f-606ddd5c08f3/Dr.+Natalie+Petouhoff.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How Empathy Can Save Your Business with Dr. Natalie Petouhoff - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Dr. Natalie Petouhoff is the author of the award-winning WSJ best-selling book Empathy in Action. She guides brands to see empathy as a business construct that helps them reduce costs and increase value because they are delivering great customer and employee experiences.  In this episode of The Experience Strategy Podcast, we explore the transformative power of empathy and its crucial role in shaping exceptional experiences for employees and customers.  Check out Dr. Petouhoff’s book here. To dive deeper into the world of creating memorable experiences that drive customer loyalty and growth, follow Joe Pine and read his groundbreaking book, The Experience Economy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/redefining-leadership-in-the-experience-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/08f009ff-41f5-47c9-bd7d-7fe333168aec/Simon+T.+Bailey+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: People Helping People: Redefining Leadership in the Experience Era - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we are joined by resilience expert, Simon T. Bailey, who launched his career at The Disney Institute. Listen to the episode to learn:  The importance of transitioning from ego-driven to eco-conscious leadership Practical strategies for building trust and fostering innovation in today’s organizations How to create environments where employees can thrive and customers feel valued.  Tune in now to enhance your leadership skills and transform your organization. For access to the transcripts to the episode, click here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/tliplfaeln14ypsrmj729zhmwh4hqn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b9dba061-67b2-4d75-b889-8e7b55923a3a/The+Journey+Is+On.jpg</image:loc>
      <image:title>Stone Mantel Blog - Unveiling the Nine Deadly Sins of Customer Journeys&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/people-helping-people-how-ceo-lee-roquet-leads-with-an-experience-mindset-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/63e7a4c3-b8cf-4412-b039-690932e73602/Lee+Roquet+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: People Helping People: How CEO Lee Roquet Leads with an Experience Mindset - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, we are joined by Lee Roquet, the CEO of Finch, e-commerce marketing company. We talk about What Lee has learned in the shift from Chief Customer Officer roles to CEO roles- and what he now wishes every experience strategist knew. How to lead companies with an experience mindset How to lead teams with a people-first approach. Don’t miss this powerful and inspiring conversation!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-future-of-guest-experiences-in-restaurants-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/f61cf0a3-f4f7-4b24-863b-55521c1c73e5/Sherif+Mityas.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: The Future of Guest Experiences in Restaurants - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, Sherif Mityas, a trailblazing leader at the helm of a conglomerate encompassing 57 distinctive restaurant chains, delves into the pivotal role of distinct value propositions and shared services in shaping the future of dining experiences. Highlighting the shift from convenience to a deeper focus on creating unparalleled experiences, Sherif explains how guest-centered leadership, blended with emotion, vision, and lots of data becomes a powerful recipe for innovation, personalization at scale, and business growth. This conversation offers a fascinating glimpse into the evolving restaurant industry, where technology meets nostalgia. Learn more about industry trends in our 2024 Experience Strategy Trend Report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/people-helping-people-how-ceo-lee-roquet-leads-with-an-experience-mindset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/d030d6a6-3d4a-4cad-9660-36e31d5f09c6/Lee+Roquet.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: People Helping People: How CEO Lee Roquet Leads with an Experience Mindset - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode of the Experience Strategy Podcast, we are joined by Lee Roquet, the CEO of Finch, e-commerce marketing company. We talk about What Lee has learned in the shift from Chief Customer Officer roles to CEO roles- and what he now wishes every experience strategist knew. How to lead companies with an experience mindset How to lead teams with a people-first approach. Don’t miss this powerful and inspiring conversation!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/redefining-cx-in-education-with-craig-langlois-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/9a323f9b-eb87-419e-925c-252f53920ce6/Craig+Langlois+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: Redefining CX in Education with Craig Langlois - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Tune in to this episode of the Experience Strategy Podcast, featuring Craig Langlois, Equity of Learning District Data Coordinator for Berkshire Public Schools, to peek at the challenges and opportunities our public school systems face when creating experiences. Alongside guest host Mary Putman we look at how a well crafted experience strategy can make all the difference in bridging the gaps between creativity, innovation, and education.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/redefining-cx-in-education-with-craig-langlois</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b9f4155b-b8c1-447b-abb4-4e2263db8879/Craig+Langlois.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Redefining CX in Education with Craig Langlois - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Tune in to this episode of the Experience Strategy Podcast, featuring Craig Langlois, Equity of Learning District Data Coordinator for Berkshire Public Schools, to peek at the challenges and opportunities our public school systems face when creating experiences. Alongside guest host Mary Putman we look at how a well crafted experience strategy can make all the difference in bridging the gaps between creativity, innovation, and education.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/our-acute-healthcare-system-crisis-healthcare-trends-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/a41cbfe5-d098-47f3-a09b-4b1bc2ffb02b/healthcare+trends+2024+copy.jpg</image:loc>
      <image:title>Stone Mantel Blog - Our Acute Healthcare System Crisis - Healthcare Trends 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-future-of-guest-experiences-in-restaurants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/db746195-73c5-41f2-ba9e-e08785b53518/Sherif+Mityas.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The Future of Guest Experiences in Restaurants - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, Sherif Mityas, a trailblazing leader at the helm of a conglomerate encompassing 57 distinctive restaurant chains, delves into the pivotal role of distinct value propositions and shared services in shaping the future of dining experiences. Highlighting the shift from convenience to a deeper focus on creating unparalleled experiences, Sherif explains how guest-centered leadership, blended with emotion, vision, and lots of data becomes a powerful recipe for innovation, personalization at scale, and business growth. This conversation offers a fascinating glimpse into the evolving restaurant industry, where technology meets nostalgia. Learn more about industry trends in our 2024 Experience Strategy Trend Report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/time-well-spent-in-employee-experience-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/4d89a6b3-bcf2-45b0-b605-789ceb0f534b/Alain+Hunkins+%282%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: Time Well Spent in Employee Experience - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE If you’re a fan of the Experience Strategy Podcast then you’re familiar with the idea of time well spent- in today’s episode Alain Hunkins author of CRACKING THE LEADERSHIP CODE who has more than 20 years in leadership training, adult learning and organizational development, is joining us to explore what time well spent looks like specifically in the employee experience - and how leaders can ensure that the time employees spend at work is valuable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/time-well-spent-in-employee-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/f5619b72-7e1b-4f7d-8b59-56b9ba899083/Alain+Hunkins.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Time Well Spent in Employee Experience - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE If you’re a fan of the Experience Strategy Podcast then you’re familiar with the idea of time well spent- in today’s episode Alain Hunkins author of CRACKING THE LEADERSHIP CODE who has more than 20 years in leadership training, adult learning and organizational development, is joining us to explore what time well spent looks like specifically in the employee experience - and how leaders can ensure that the time employees spend at work is valuable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/2024-experience-strategy-trend-report-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/4da695aa-6293-4bd9-a9a5-13ecba6546c0/Dave+and+Aransas+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: The 2024 Experience Strategy Trend Report - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE The cultural and economic forces influencing your customer in 2024 will have a lasting impact on your experience strategy. Join Dave Norton, Experience Strategy Futurist, and Aransas Savas, lead researcher for our Trend Report, for insights and guidance from our decade-long study into customer behavior and mindsets. This episode isn’t just a glance at trends; it’s a deep dive into the interconnected tapestry shaping the future of your strategy. In this episode, we dissect the value of time versus money, the paradoxical impact of technology on time scarcity, the evolution of smart homes, and the prevalent loneliness amidst reduced physical interactions. But here’s the kicker – beyond just trends, we discuss the critical need for businesses to transcend superficial personalization. Discover how to authentically align experiences with customer desires and behaviors. Tune in for a roadmap to adapt, thrive, and craft winning experience strategies amid the rapidly evolving landscape.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/2024-experience-strategy-trend-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b8338a90-d7ec-4045-9143-164fb5a64f58/Aransas+%26+Dave.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The 2024 Experience Strategy Trend Report - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE The cultural and economic forces influencing your customer in 2024 will have a lasting impact on your experience strategy. Join Dave Norton, Experience Strategy Futurist, and Aransas Savas, lead researcher for our Trend Report, for insights and guidance from our decade-long study into customer behavior and mindsets. This episode isn’t just a glance at trends; it’s a deep dive into the interconnected tapestry shaping the future of your strategy. In this episode, we dissect the value of time versus money, the paradoxical impact of technology on time scarcity, the evolution of smart homes, and the prevalent loneliness amidst reduced physical interactions. But here’s the kicker – beyond just trends, we discuss the critical need for businesses to transcend superficial personalization. Discover how to authentically align experiences with customer desires and behaviors. Tune in for a roadmap to adapt, thrive, and craft winning experience strategies amid the rapidly evolving landscape.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-evolve-your-cx-strategies-for-2024-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/d6c5428b-40de-4e15-8dc1-0be8e956c72d/Will+Kingston+%284%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Evolve Your CX Strategies for 2024 - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we’re joined by Will Kingston, Customer Strategy Consultant at Acquis Cortico-X and Podcast Host for The Spectator Australia. Together, we explore Will’s CX Manifesto and global CX trends, and make predictions on what’s coming in the upcoming 2024 CX landscape. Throughout our discussion, we emphasize how vital it is to set clear expectations, deliver on promises, and enhance customer performance – to build the foundation of a successful experience, trust.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/if-nps-is-ultimate-question-then-this-may-be-the-most-timeless-question</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-evolve-your-cx-strategies-for-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/3ed2046f-94db-4178-a4c3-3a591daa6f03/Will+Kingston+%281%29+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Evolve Your CX Strategies for 2024 - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we’re joined by Will Kingston, Customer Strategy Consultant at Acquis Cortico-X and Podcast Host for The Spectator Australia. Together, we explore Will’s CX Manifesto and global CX trends, and make predictions on what’s coming in the upcoming 2024 CX landscape. Throughout our discussion, we emphasize how vital it is to set clear expectations, deliver on promises, and enhance customer performance – to build the foundation of a successful experience, trust.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/from-chaos-to-clarity-strategies-for-unpredictable-times-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/ae7f2a2e-c8a7-40b8-8eae-36e7b80cacdc/Joseph+Michelli+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: From Chaos to Clarity: Strategies for Unpredictable Times - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Today, we sat down with Joseph Michelli to explore the unprecedented challenges businesses face today, with customer satisfaction at a 17-year low despite the growing emphasis on customer experience. Listen in to learn actionable insights for experience strategists and business owners, including a clear roadmap to navigating these volatile, uncertain, complex, and ambiguous (VUCA) times. Discover how to build trust, exceed customer expectations, and create lasting loyalty by crafting exceptional customer journeys, adapting to multiple possible futures, and simplifying your channel strategy for maximum impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/from-chaos-to-clarity-strategies-for-unpredictable-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/e226667b-08d5-41d9-b31f-6ac8a4e278e2/Joseph+Michelli.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: From Chaos to Clarity: Strategies for Unpredictable Times - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Today, we sat down with Joseph Michelli to explore the unprecedented challenges businesses face today, with customer satisfaction at a 17-year low despite the growing emphasis on customer experience. Listen in to learn actionable insights for experience strategists and business owners, including a clear roadmap to navigating these volatile, uncertain, complex, and ambiguous (VUCA) times. Discover how to build trust, exceed customer expectations, and create lasting loyalty by crafting exceptional customer journeys, adapting to multiple possible futures, and simplifying your channel strategy for maximum impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-lead-cx-transformation-and-drive-customer-centric-leadership-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/997692f3-4fc2-4fba-806b-0f00f6202292/Amy+Shore+.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Lead CX Transformation and Drive Customer-Centric Leadership - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Amy Shore spent most of her career in Sales and Operations. Three years ago she became the Chief Customer Officer of Nationwide Insurance with a mission to transform it into a truly customer-centric organization. In this episode, Amy will walk us through the 3 key stages of this transformation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/drive-increased-patient-centricity-with-better-journey-maps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1a3add95-2954-4275-9543-73f393911d01/Journey+Map+Frameworks.jpg</image:loc>
      <image:title>Stone Mantel Blog - Drive Increased Patient-Centricity with Better Journey Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-lead-cx-transformation-and-drive-customer-centric-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/57d9f9c9-73e0-4f3b-ab2b-2bec0a52f135/Amy+Shore.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Lead CX Transformation and Drive Customer-Centric Leadership - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE Amy Shore spent most of her career in Sales and Operations. Three years ago she became the Chief Customer Officer of Nationwide Insurance with a mission to transform it into a truly customer-centric organization. In this episode, Amy will walk us through the 3 key stages of this transformation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-dark-side-of-data-experience-design-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/33ded6e9-c81f-4918-b1ae-2ab7170829f9/Madson+Brothers.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: The Dark Side of Data Experience Design - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this enlightening episode, we dive into the world of data ethics and user trust with our special guests, Andy and Michael Madson. With extensive expertise in data experience design, healthcare, finance, and user experience, they shed light on the critical aspects of clear data communication and empathic listening to counter the darker implications of data usage. Together, we explore strategies for democratizing data literacy and simplifying complex data concepts to ensure transparency and trustworthiness. As we navigate the complexities of data ethics in an era dominated by artificial intelligence, you’ll gain valuable insights into how to combat the dark side of data experience design and pave the way for a more trustworthy and responsible data-driven future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-dark-side-of-data-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/c8008f63-1349-48af-bda1-b7832d87c8c9/Craig+Lutz.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: The Dark Side of Data Experience Design - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this enlightening episode, we dive into the world of data ethics and user trust with our special guests, Andy and Michael Madson. With extensive expertise in data experience design, healthcare, finance, and user experience, they shed light on the critical aspects of clear data communication and empathic listening to counter the darker implications of data usage. Together, we explore strategies for democratizing data literacy and simplifying complex data concepts to ensure transparency and trustworthiness. As we navigate the complexities of data ethics in an era dominated by artificial intelligence, you’ll gain valuable insights into how to combat the dark side of data experience design and pave the way for a more trustworthy and responsible data-driven future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/breaking-down-silos-how-experience-strategists-can-bridge-the-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-role-of-experience-strategy-in-an-ai-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-drive-business-success-through-a-culture-of-collaboration-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/dcc1e8d4-024a-40d7-a157-14b3073b20ba/Rich+Sheridan.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Drive Business Success Through a Culture of Collaboration - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we sat down with Rich Sheridan, CEO of Menlo Innovations to understand how he has driven Menlo Innovations to success through teamwork and innovation. Tune in to this episode to discover: Actionable strategies to transform your workplace into a hub of teamwork and innovation. Insight into Menlo Innovations’ collaborative approach and how you can apply similar principles to boost efficiency, quality, and innovation within your workplace. Real-world examples of successful collaboration across various industries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-drive-business-success-through-a-culture-of-collaboration</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/6252789d-a197-4b33-a9c1-867d7cda5497/https___ssl-static.libsyn.com_p_assets_3_f_0_5_3f055ecf9da3faf7bafc7308ab683e82_Rich_Sheridan_1+copy.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Drive Business Success Through a Culture of Collaboration - How to Drive Business Success Through a Culture of Collaboration</image:title>
      <image:caption>To listen click HERE In this episode, we sat down with Rich Sheridan, CEO of Menlo Innovations to understand how he has driven Menlo Innovations to success through teamwork and innovation. Tune in to this episode to discover: Actionable strategies to transform your workplace into a hub of teamwork and innovation. Insight into Menlo Innovations’ collaborative approach and how you can apply similar principles to boost efficiency, quality, and innovation within your workplace. Real-world examples of successful collaboration across various industries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-use-ai-as-a-force-multiplier-for-your-experience-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1c0e428c-e3d4-45d9-807d-01bfbf190ba9/Satyam+Kantamneni+%281%29.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Use AI as a Force Multiplier for your Experience - Make it stand out</image:title>
      <image:caption>To listen, click HERE Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, former Managing Director of Product Design at Citrix and PayPal. He is the author of “User Experience Design: A Practical Playbook to Fuel Business Growth.” In this conversation, we talk to Satyam about AI as a force multiplier for companies who understand their customers’ needs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/4-questions-to-ask-in-a-job-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-02</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-use-ai-as-a-force-multiplier-for-your-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/51103d9e-4cd5-485f-bb3a-1d35869a6f23/How+to+Use+AI+as+a+Force+Multiplier+for+your+Experience.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Use AI as a Force Multiplier for your Experience - Make it stand out</image:title>
      <image:caption>To listen, click HERE Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, former Managing Director of Product Design at Citrix and PayPal. He is the author of “User Experience Design: A Practical Playbook to Fuel Business Growth.” In this conversation, we talk to Satyam about AI as a force multiplier for companies who understand their customers’ needs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-change-a-b2b-organization-to-be-customer-centric-cf9ga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/8267672b-a395-4604-851e-8768ee9b1f6d/Satyam+Kantamneni.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Change a B2B Organization to be Customer Centric - Make it stand out</image:title>
      <image:caption>To listen, click HERE Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-change-a-b2b-organization-to-be-customer-centric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b7faca1f-914f-41d4-92ad-dea4604b2434/How+to+Change+a+B2B+Organization+to+be+Customer+Centric.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Change a B2B Organization to be Customer Centric - Make it stand out</image:title>
      <image:caption>To listen, click HERE Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/we-need-more-meaningful-metrics-for-patient-experience-viewpoint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/and-but-therefore-with-the-worlds-most-industrious-storyteller-park-howell-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/c49608ec-4a0a-4eb4-aba8-cc76b678de6a/Park+Howell.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: And, But, Therefore With The World’s Most Industrious Storyteller, Park Howell - Make it stand out</image:title>
      <image:caption>To listen, click HERE Do you want to excel through the stories you tell, but find yourself struggling to clarify your message and impact? Our guest today is Park Howell, known as The World’s Most Industrious Storyteller for his track record of growing purpose-driven brands by using the power of story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/and-but-therefore-with-the-worlds-most-industrious-storyteller-park-howell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/746a5e30-f6ee-4a32-a0da-f24c9bdff43b/And%2C+But%2C+Therefore+With+The+World%E2%80%99s+Most+Industrious+Storyteller%2C+Park+Howell.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: And, But, Therefore With The World’s Most Industrious Storyteller, Park Howell - Make it stand out</image:title>
      <image:caption>To listen, click HERE Do you want to excel through the stories you tell, but find yourself struggling to clarify your message and impact? Our guest today is Park Howell, known as The World’s Most Industrious Storyteller for his track record of growing purpose-driven brands by using the power of story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-create-a-seamless-patient-experience-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/de14d394-3321-4626-8d35-91426d0bbd61/Tiffany+Mura.png</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast Newsletter: How to Create a Seamless Patient Experience - Make it stand out</image:title>
      <image:caption>To listen, click HERE Want to deliver a more seamless patient experience but are challenged by organizational silos? In this episode, you’ll learn how to get the research, partnerships, and innovation processes you need, so you can compete more effectively. We are joined by Tiffany Mura, the Strategic Lead, Healthcare for Stone Mantel where she focuses on growing the practice and helping healthcare clients create transformational experiences for patients, caregivers, and healthcare professionals. With almost 20 years’ experience across all key healthcare sectors - from life sciences to health insurance to digital/non-traditional - Tiffany brings a cross-industry perspective and deep knowledge of the space to help clients tackle the most challenging problems facing healthcare today. She has worked on both the agency and the client side, giving her a first-hand understanding of the internal corporate challenges clients face when trying to drive innovation and effect transformative change. Tiffany shares emerging trends, resources, and game-changing frameworks for succeeding in the competitive Healthcare industry.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.stonemantel.co/blog/did-your-segment-persona-limit-your-solutions-value-probablynbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-23</lastmod>
    <image:image>
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      <image:title>Stone Mantel Blog - Did Your Segment Persona Limit Your Solution’s Value? Probably.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-to-create-a-seamless-patient-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/35f29f0a-3fcc-4b6c-9221-069069a9b51d/How+to+Create+a+Seamless+Patient+Experience.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How to Create a Seamless Patient Experience - Make it stand out</image:title>
      <image:caption>To listen, click HERE Want to deliver a more seamless patient experience but are challenged by organizational silos? In this episode, you’ll learn how to get the research, partnerships, and innovation processes you need, so you can compete more effectively. We are joined by Tiffany Mura, the Strategic Lead, Healthcare for Stone Mantel where she focuses on growing the practice and helping healthcare clients create transformational experiences for patients, caregivers, and healthcare professionals. With almost 20 years’ experience across all key healthcare sectors - from life sciences to health insurance to digital/non-traditional - Tiffany brings a cross-industry perspective and deep knowledge of the space to help clients tackle the most challenging problems facing healthcare today. She has worked on both the agency and the client side, giving her a first-hand understanding of the internal corporate challenges clients face when trying to drive innovation and effect transformative change. Tiffany shares emerging trends, resources, and game-changing frameworks for succeeding in the competitive Healthcare industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/an-argument-against-hyper-personalization-in-fast-food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-25</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/deliver-a-more-seamless-patient-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/top-ten-takeaways-from-our-2022-2023-collaborative-studies-on-meaningful-and-transformational-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/transformation-is-the-foundation-of-our-collaborative-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/da9f685b-8f33-4f8e-8242-76ab77324321/Picture1.png</image:loc>
      <image:title>Stone Mantel Blog - Transformation is the Foundation of our Collaborative Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-strategy-roundtables</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/84c9df8d-a77f-4a15-928c-ffc35f79f57d/1686142810735.jpeg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Roundtables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-nonlinear-journey-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/3be8e449-8c57-4d1c-8cfc-87f90ec45cc4/Picture1.png</image:loc>
      <image:title>Stone Mantel Blog - The Nonlinear Journey Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/time-well-spent-experience-strategy-a-key-to-reducing-physician-burnout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/use-data-experience-design-to-encourage-patients-to-share-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/9487447c-e89a-44a7-8fc4-7ed598506d81/image-1.png.jpeg</image:loc>
      <image:title>Stone Mantel Blog - Use Data Experience Design To Encourage Patients To Share Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/26705f3a-cea5-4f7b-818d-e0496c2cedfe/image-2.png.jpeg</image:loc>
      <image:title>Stone Mantel Blog - Use Data Experience Design To Encourage Patients To Share Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/case-study-co-creating-a-more-meaningful-online-home-buying-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/4022d497-de0e-4c76-bc45-1558ef1dbcd9/Screen+Shot+2023-04-12+at+9.41.42+AM.png</image:loc>
      <image:title>Stone Mantel Blog - Case Study: Co-Creating A More Meaningful Online Home-Buying Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/3-actions-managers-can-take-to-ensure-employees-see-their-work-as-time-well-spent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b48d7216-252b-4b54-9f70-ad09a692891a/p-1-90876782-actions-managers-can-take-to-make-work-meaningful+copy.jpg</image:loc>
      <image:title>Stone Mantel Blog - 3 actions managers can take to ensure employees see their work as time well spent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/are-your-digital-platforms-wasting-your-customers-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-04</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/how-conjoint-and-max-diff-can-help-cx-leaders-make-better-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/32c0a7c6-9b21-4c85-907a-d8c6b49b9623/https---ssl-static.libsyn.com-p-assets-1-d-c-f-1dcf0d781773c005e5bbc093207a2619-Craig_Lutz_Episode55.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: How Conjoint and Max Diff Can Help CX Leaders Make Better Decisions With Craig Lutz - How Conjoint and Max Diff Can Help CX Leaders Make Better Decisions With Craig Lutz</image:title>
      <image:caption>To listen, click HERE Experience strategists are navigating increasingly complex decisions. Customer journeys are increasingly complex, channels are proliferating, expectations continue to rise, and data is abundant. How do we help our companies make the best decisions about how and where to spend money? Craig Lutz is uniquely well-positioned to help us answer this question. Craig has been a data scientist and researcher at Qualtrics since 2007 where he has conducted thousands of conjoint analysis projects with Qualtrics. He is also the designer of Qualtrics' conjoint analysis DIY technology, the author of Exploring Conjoint Analysis, and a prominent thought leader on innovative quantitative research methods. We are thrilled to announce that he also recently joined our team at Stone Mantel as Conjoint Advisor! In this episode, Dave and Aransas talk to Craig about how he helps teams like Google, Goldman Sachs, Uber, and others make the decisions that really matter for customers, based on powerful analytics and what shifts when companies understand that time really is money.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/market-research-technique-conjoint-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/5f398e37-bea1-48da-b28c-17369544b47b/Screen+Shot+2023-03-03+at+12.41.35+PM.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/73c7c35d-baa5-4d7d-96cb-49f4c3a1166f/wait+time.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/14b59876-9512-4f53-85a0-ed6a4be9382c/feature.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/a42aecc7-ce0a-40fa-9687-fe729f59ab68/69.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/f83db76a-d9e5-4df7-af18-2bf3d1275401/53.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/7851a0f3-5710-4a53-9d5a-bba30b184139/59.png</image:loc>
      <image:title>Stone Mantel Blog - Market Research Technique: Conjoint Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-strategy-podcast-why-you-need-a-strategic-pov-on-your-cx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b9af0293-dece-4fa1-a945-3f8b4270af10/Why+you+need+a+strategic+POV+on+your+CX.jpg</image:loc>
      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Why you need a strategic POV on your CX - Why you need a strategic POV on your CX</image:title>
      <image:caption>To listen, click HERE On today’s episode of Experience Strategy Podcast, hosts Dave Norton and Aransas Savas will prove to you that your business needs a strong strategic POV on your customer experience in order to thrive. Listen in to hear how brands like @Apple, @W Hotels, and @Best Buy’s Geek Squad used a compelling experience POV to innovate and drive business success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-strategy-podcast-transformational-travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
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      <image:title>Stone Mantel Blog - Experience Strategy Podcast: Transformational Travel - Transformational Travel</image:title>
      <image:caption>To listen, click HERE Today we are joined by Jake Haupert and Jorge Perez, thought leaders and entrepreneurs in transformational travel. We explore why travel is the perfect launchpad for the transformation economy; how transformational experiences differ from our traditional ways of looking at categories like healthcare, finance, retail, technology and beyond; which customer types seek transformation and why they value it. Most importantly, we talk about how to effectively deliver on transformation.</image:caption>
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    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-big-brands-and-the-hero-trap</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657833749564-NP17KGDOG3J5PDVQKW7R/Big+Brands+and+the+Hero+Trap.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Big Brands and the Hero Trap - Big Brands and the Hero Trap</image:title>
      <image:caption>To listen, click HERE How can you turn your customer into a superhero? In today's episode, we are joined by Thomas Kolster, the Author of The Hero Trap and Goodvertising and one of the most recognized thinkers globally, where marketing, business, and sustainability meet. This week's episode covers experiences, why they are more sustainable than things, and how to make them truly transformational. Tune in to learn more about why you should be putting your customers in charge and turning them into superheroes instead of your brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-when-measurement-is-part-of-the-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657833481244-7FPHDZME5PY2YXB9XM9V/When+Measurement+is+Part+of+the+Experience.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: When Measurement is Part of the Experience - When Measurement is Part of the Experience</image:title>
      <image:caption>To listen, click HERE Does your experience serve your current customer? How about your future customer? Do you know if your experience is time well spent for your customer? Or if they are truly engaged? Or if the outcomes you’re delivering matter to them? In today’s episode, we are joined by Sheila Akbar, the president &amp; COO of Signet Education to explore what happens when companies make measurement a meaningful part of the experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/meaningful-experiences-at-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-niche-segments-and-omni-channel-in-fintech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657833295242-LTV9QBL5OHRFW0UG33YM/Niche+Segments+and+Omni-Channel+in+FinTech.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Niche Segments and Omni-Channel in FinTech - Niche Segments and Omni-Channel in FinTech</image:title>
      <image:caption>To listen, click HERE In today’s episode, we are joined by Rilla Delorier. Rilla has over 30 years of experience as an executive leader within the financial services industry, serving as a trusted advisor to the CEOs of PNC, SunTrust, and Umpqua Bank. Tune in as we uncover how niche customer segments have completely upended the traditional way of thinking about banking, why it’s important to go after unmet customer needs, and the power of FinTech's approach to agile innovation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-lessons-from-a-guest-experience-evangelist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657833002831-L3N5AIPJJYWHDGNX383D/Lessons+From+a+Guest+Experience+Evangelist.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Lessons From a Guest Experience Evangelist - Lessons From a Guest Experience Evangelist</image:title>
      <image:caption>To listen, click HERE In today’s episode, we are joined by Josh Liebman, the Guest Experience Evangelist for ROLLER Software. Josh has worked for some of the top tourism destinations in the world, from Walt Disney World and Universal Studios to Ritz Carlton, The Four Seasons, and Coca-Cola. With nearly 17 years of designing experiences in this industry, Josh specializes in service standards, complaint resolution, and guest feedback. Tune in as we look at how customer needs and expectations have changed and what we can do to help them feel cared for, supported, inspired, and connected in a post-pandemic world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/time-well-spent-the-new-family-dynamic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/collaborative-member-feature-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-what-happens-when-food-and-experience-meet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657832771950-FOB04ENAORCT7119BRZJ/What+Happens+When+Food+and+Experience+Meet.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: What Happens When Food and Experience Meet - What Happens When Food and Experience Meet</image:title>
      <image:caption>To listen, click HERE In today’s episode, we are joined by Ryan Hutmacher, an award-winning chef and founder of the Well Beyond Food project. As a self-proclaimed experientialist, his company creates custom food experiences designed to foster connection &amp; promote inclusion within organizations and their teams. Tune in as we discuss the importance of authenticity to brand-building and ways to measure the ROI and impact of intangible experiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/stone-mantel-bootcamp-2022-new-engagement-techniques</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/collaborative-member-feature-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-11</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/context-digital-tools-environments-and-channels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-the-6-reasons-innovation-fails-with-dwayne-king</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657904435852-1DGHCQMYYEFTH3H8PMVR/The+6+Reasons+Innovation+Fails+With+Dwayne+King.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The 6 Reasons Innovation Fails With Dwayne King - The 6 Reasons Innovation Fails With Dwayne King</image:title>
      <image:caption>To listen, click HERE In today’s episode, we are joined by Dwayne King who works at the intersection of experience transformation, human-centered innovation, UX design &amp; research. His unique view of organizations has allowed him to diagnose the real reasons 90% of innovation labs fail. Tune in to learn how to lead the other 10% and set your innovators up for success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/stone-mantel-bootcamp-2022-measuring-for-time-well-spent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/wjem1v76cqtq3i4st64o8qc6za82b5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-the-seven-essential-behavior-change-principles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657832374082-V7MQRDPGMPWCEJ6CK52M/The+Seven+Essential+Behavior+Change+Principles.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The Seven Essential Behavior Change Principles - The Seven Essential Behavior Change Principles</image:title>
      <image:caption>To listen. click HERE Today we are joined by Julie O’Brien Ph.D., a behavioral scientist working at the intersection of wellbeing and technology. Julie shares insider knowledge into how companies of all sizes can use science to improve their customer experience. Tune in as Julie shares the seven most important behavior change principles for Experience Strategists.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/stone-mantel-bootcamp-2022-the-fifth-job-to-get-done</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/te552cdq4iw77hjxzaba0bk6l4u37u</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/snj2cznrmuocubsvcl4527ihjh64tz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1646767203822-CULOQIQPRHSTN6BEWBGI/Screen+Shot+2022-03-08+at+2.04.24+PM.png</image:loc>
      <image:title>Stone Mantel Blog - What helps keep you motivated when you are working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-a-top-ten-list-for-hotels-of-tomorrow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/b0058e95-a7e9-4161-867b-9e086fbb5980/https___ssl-static.libsyn.com_p_assets_e_3_8_3_e3839de8097f407a27a2322813b393ee_Experience_Strategy+copy.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: A Top Ten List for Hotels of Tomorrow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/7ad382e6-cb4b-4254-8641-d0db0e26976c/A+Top+Ten+List+for+Hotels+of+Tomorrow.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: A Top Ten List for Hotels of Tomorrow - A Top Ten List for Hotels of Tomorrow</image:title>
      <image:caption>To listen, click HERE In today’s episode, we are joined by Ron Swidler, Chief Innovation Officer at The Gettys Group Companies and creator of the Hotel of Tomorrow® Project, a think tank that unites teams of hospitality experts to ideate, prototype, and test innovations for the near and more distant future of the hotel industry. From technological innovations and new business models to unprecedented shifts in customer expectations, Ron shares the top 10 things hotels should be doing to prepare for the future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/stone-mantel-bootcamp-2022-the-four-jobs-to-be-done-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-supporting-working-moms-through-systems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657831933955-4D2Z9Q0WJRRPJGKA87SF/Supporting+Working+Moms+Through+Systems.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Supporting Working Moms Through Systems - Supporting Working Moms Through Systems</image:title>
      <image:caption>To listen, click HERE Today we are joined by Joyce Cadesca, Founder and President of famHQ, a tech-enabled family concierge service supporting working moms in managing their households and careers. In this episode we look at the functional, social, emotional, aspirational, and systemic Jobs To Be Done in this exciting new startup.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/transformative-experiences-the-new-physical-is-mental-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-15</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/vvswdvmnj46cg4ptw8w642n1vpkc2d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-the-umami-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657831765791-FYGRMQ6TY1BRCY4FFA9A/The+Umami+Strategy.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The Umami Strategy - The Umami Strategy</image:title>
      <image:caption>To listen, click HERE Experiences, like umami flavors, can be difficult to pin down. Both ideas transcend words, so how do you define them? How do you measure them? How do you help leaders and customers understand the value? In this episode, we are joined by Aga Szóstek, Ph.D. a strategic experience designer and author of "The Umami Strategy” as we discuss how to create experiences that are not just memorable, but powerfully impactful.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/37l65o7338c8n8bje280seo2dqr60o</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-01</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/collaborative-member-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/superpowers-make-transformations-real</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-experience-strategy-predictions-and-precautions-for-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657831573233-MNPMCHQIF7M6AJGTKKK4/Experience+Strategy+Predictions+and+Precautions+for+2022.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Experience Strategy Predictions and Precautions for 2022 - Experience Strategy Predictions and Precautions for 2022</image:title>
      <image:caption>To listen, click HERE The pandemic has influenced every aspect of how we deliver customer experiences. We are joined today by experience strategy pioneers Colin Shaw and Joseph D. Pine to make predictions about what the new normal will look like… and recommendations about what it should look like. Will 2022 be the year today’s companies step forward into the future or will they stay stuck in the past?</image:caption>
    </image:image>
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  <url>
    <loc>https://www.stonemantel.co/blog/7axwh9pkq6yx22mu09mu7flr258x50</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-24</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/increasing-the-value-of-doing-aspirational-jobs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-retail-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657831384767-RNRLUKLVVT7OLZ15T2QZ/Retail+Transformation.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Retail Transformation - Retail Transformation</image:title>
      <image:caption>To listen, click HERE What will it take for in-person retailers to remain successful in a world increasingly dominated by Amazon? In two words: Transformative Experiences! In this episode we offer predictions and guidance for retailers who are ready to earn the economic power of guiding their customers on meaningful and impactful transformational journeys.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-disrupting-big-pharma-with-patient-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657831206328-ABJUVZI94NBUWJSCGPE4/Disrupting+Big+Pharma+With+Patient+Experience.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Disrupting Big Pharma With Patient Experience - Disrupting Big Pharma With Patient Experience</image:title>
      <image:caption>To listen, click HERE Veteran researcher and pharmacist Kevin Asher knows the pharmaceutical industry inside out. Today he joins us to discuss innovative digital solutions that were born during the pandemic, industry breakthroughs, and the patient data powering the most valuable patient experiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/meaningful-motivation-principle-8-support-identity-shifts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-making-smarter-homes-with-experience-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657830867561-HJ7YSQRDN3V28MYNOLQ4/Making+Smarter+Homes+With+Experience+Insights.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Making Smarter Homes With Experience Insights - Making Smarter Homes With Experience Insights</image:title>
      <image:caption>To listen, click HERE Our homes are getting smarter! The more technology understands our unique needs and modes, the more it can make our lives easier and more meaningful. Today we are joined by Tanseela Molani, the Senior Manager of Experience Research at the Chamberlain Group, to discuss how experience insights are shaping the future of smart home technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/flgva9hy34saiffhail9e7de7h74lq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
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  <url>
    <loc>https://www.stonemantel.co/blog/v1ymv55uxza60g7zvzj3dy152d52kn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/53d6b116-6510-4711-9247-67d81bb9095b/case-study-table.png</image:loc>
      <image:title>Stone Mantel Blog - The Transformational Impact of The Collaboratives on Healthcare Digital Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-making-healthcare-convenient</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657830672537-WSRGGN7P93KL7UJLEZQ8/Making+Healthcare+Convenient.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Making Healthcare Convenient - Making Healthcare Convenient</image:title>
      <image:caption>To listen, click HERE There is an undeniable increase in demand for more convenient healthcare. In today’s episode, we are joined by thought leader and Chief Scientist for the Health and Human-Machine Systems Group at the Johns Hopkins Applied Physics Laboratory, Michael McShea, to talk about the why and how of making healthcare more convenient and helpful for patients. Join us for Part 2 of our series on Digital Innovation in Healthcare as we discuss how technology is helping healthcare providers work better, and patients heal better.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-digital-health-technology-improving-patient-journeys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657830478076-G2AEN0OD81S62FIXIN7J/Digital+Health+Technology+Improving+Patient+Journeys.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Digital Health Technology Improving Patient Journeys - Digital Health Technology Improving Patient Journeys</image:title>
      <image:caption>To listen, click HERE In part 1 of our series on Digital Innovation in Healthcare In today’s episode, we’re discussing why now is the moment for healthcare to look at patient journeys through fresh eyes. Joined by Tom Donnelly, Ph.D., who has a background in psychology and leads the MedTech group at Branding Science, we look at how digital interventions can lead to better health outcomes and other ways technology can improve the patient experience.</image:caption>
    </image:image>
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    <lastmod>2021-11-30</lastmod>
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    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657828471481-LTT470KPURXAALWJKZYB/The+Future+of+Smart+Fashion.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The Future of Smart Fashion - The Future of Smart Fashion</image:title>
      <image:caption>To listen, click HERE In today’s episode, we imagine a world in which consumers have the knowledge and power to comprehend the impact of our garments throughout their life cycles. We are joined by Amy Lee, the Senior Trends and Insights Manager at Avery Dennison to learn the research, applications, and benefits of smart fashion technology like RFID. Listen in to learn how a little bit of data in just the right place can impact society as a whole. You don’t want to miss this one!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-human-digital-support-magic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657830237652-6MV9004EEX0SOY68KMXM/Human+%2B+Digital+Support+%3D+Magic.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Human + Digital Support = Magic - Human + Digital Support = Magic</image:title>
      <image:caption>To listen, click HERE There’s nothing better than a human to understand other humans. In today’s episode, we’re joined by Jess Lynch, Founder and CEO of Wishroute, to discuss the #1 thing most digital wellness companies are missing: human-powered accountability supported by technology. If it’s your job to help people achieve their goals, don’t miss this episode.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/y0q1w2enck1w14lchkit4vcdjoh9z0</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-meaningful-patient-experiences-and-digital-health-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657830020995-PVPBXLLFL6UG81LUFVPK/Meaningful+Patient+Experiences+and+Digital+Health+Solutions.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Meaningful Patient Experiences and Digital Health Solutions - Meaningful Patient Experiences and Digital Health Solutions</image:title>
      <image:caption>To listen, click HERE Patients are humans. The digital health landscape is constantly evolving, and there is a lot of opportunity for the US healthcare system to better utilize tools and data to improve the patient experience by viewing them as human beings with individual needs and values. In today’s episode, we’re looking at the intersection of healthcare and experience with Jan Oldenburg of Participatory Health Consulting. Tune in to hear how we can start doing better by patients.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/yuzp2zpyi6s2w9b8c1fpv95dgl7d5j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/meaningful-motivation-principle-3-boost-awareness-to-support-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-the-new-era-of-experience-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657828075437-F0OJ4RYPKGVEL04B5QCT/The+New+Era+of+Experience+Management.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The New Era of Experience Management - The New Era of Experience Management</image:title>
      <image:caption>To listen, click HERE Most businesses only collect feedback from 1% of their customers and by the time they’ve reviewed it, it’s too late to effectively respond. It’s time to address the problem of biased and irrelevant customer research. Georgina Nelson, Founder of TruRating, joins us to discuss how she’s helping her clients collect actionable and contextual customer feedback at point-of-sale. Tune in to hear why it’s time to let go of Net Promoter Score (NPS).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-what-is-meaningful-motivation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657827146916-N0XIEGGSU8BY8O3AHA89/What+is+Meaningful+Motivation.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: What is Meaningful Motivation? - What is Meaningful Motivation?</image:title>
      <image:caption>To listen, click HERE More than ever, people expect their experiences with brands to motivate them to achieve their goals. We’ve done extensive research to understand what this takes and turned these insights into frameworks that any company can use. Tune in to learn powerful ways to design products and services that motivate and inspire!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/meaningful-motivation-principle-2-measure-what-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-why-students-should-be-treated-like-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657827609851-Y189KAACND3HX689CV4L/Why+Students+Should+Be+Treated+Like+Customers.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Why Students Should Be Treated Like Customers - Why Students Should Be Treated Like Customers</image:title>
      <image:caption>To listen, click HERE It’s time to start treating students like customers. Historically, higher education hasn’t leveraged modern customer experience techniques to support students throughout their journeys. In this episode, Cindy Casper, the first insights strategy consultant in higher education, makes the case for taking a fresh look at students’ needs. Tune in to discover the powerful insights and experience strategies Cindy and her team employed at Arizona State University to better support students at their institution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/jk4ylszzu11ykeoaj0xdqk4thdm0cc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/welcome-to-our-new-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-the-collaboratives-with-mary-putman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657827360039-4WU5W7VXCCU0J1BD0XCG/The+Collaboratives+With+Mary+Putman.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The Collaboratives With Mary Putman - The Collaboratives With Mary Putman</image:title>
      <image:caption>To listen, click HERE In this episode of The Experience Strategy Podcast, we are joined by Mary Putman, Lead Digital Strategist for The Collaboratives at Stone Mantel. We discuss how The Collaboratives make learning and research an interactive and transformative experience. Unlike conferences which provide ideas, but rarely support integration into your real-life scenarios, or traditional research that can cost hundreds of thousands of dollars per project, or development programs which can take years to complete, The Collaboratives teach you skills and frameworks to lead digital, hybrid, IRL Experience Strategy in your organization, while solving complex real-life problems at a fraction of the cost of even a single research project.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-ancient-principles-for-staging-modern-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657826889690-MN1IYT87KEKA6CCFTLW2/Ancient+Principles+for+Staging+Modern+Experiences.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Ancient Principles for Staging Modern Experiences - Ancient Principles for Staging Modern Experiences</image:title>
      <image:caption>To listen, click HERE From Aristotle and Plato to modern brands like Disney and Apple, staging and storytelling have always been central to our experiences. Tune into today’s episode of The Experience Strategy Podcast to find out ways to use these timeless techniques to entice, engage and immerse your customer in your brand’s offerings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/what-the-heck-is-experience-strategy-anyway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657825448750-Y09ELEBSSMVNA0EY2FVK/What+the+Heck+is+Experience+Strategy+Anyway%3F.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: What the Heck is Experience Strategy Anyway? - What the Heck is Experience Strategy Anyway?</image:title>
      <image:caption>To listen, click HERE From Starbucks to Netflix, companies today are competing to disrupt the market and deliver the best possible customer experience. But what does it take to differentiate your brand and drive results for your customers and your bottom line? Tune into today’s episode as we explain just what Experience Strategy means, and why it matters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-ecosystems-of-wellbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1665672709600-XI6P22RKL4MW582VOGZX/Screen+Shot+2022-10-13+at+10.51.34+AM.png</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Ecosystems of Wellbeing - Ecosystems of Wellbeing</image:title>
      <image:caption>To listen, click HERE 2020 reminded us that Wellness touches every part of our lives. As a result, companies are quickly discovering that workplace wellness is much more than in-house gyms, mindfulness apps, and healthy food in cafeterias. In this episode, we welcome Mia Kyricos, a globally respected thought-leader in the business of wellness, to explore the rapidly evolving landscape of Wellness and a uniquely integrated approach for helping organizations across all industries create purpose-driven wellness strategies designed to make companies, brands, services and colleagues inherently well.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-first-hotelifying-apartment-living</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657835120830-FKV3TQ5M6KMXJS2I1UP3/Hotelifying+Apartment+Living.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Experience First: Hotelifying Apartment Living - Experience First: Hotelifying Apartment Living</image:title>
      <image:caption>To listen, click HERE How do you take a simple moment and turn it into something that is memorable every single day? Many of us have had wonderful experiences at hotels, but residential living has been slow to embrace the lessons of hospitality. In today’s episode of The Experience Strategy Podcast, we’re talking to Trevor Hightower, the founder of Craftwork, about creating meaningful moments for apartment residents and powerful ways to disrupt the residential real estate industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-time-well-spent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657729577726-LGEN1GZYLHYWEZC7RCKC/Time+Well+Spent.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Time Well Spent - Time Well Spent</image:title>
      <image:caption>To listen, click HERE In today’s episode, we focus on a foundational strategic principle Experience Strategists call “time well spent.” Consumers have a choice about where to spend their time and money and those decisions are usually driven by how much value they get from an experience. Tune in to hear fresh ways for understanding the value of people’s time spent with your business, and how to design your service and products to create experiences that customers want to buy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/0n2ctfhilafj5rafp7yo3dd2y4zww7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657835363319-EPKZWAF2WVPXO5V9LQE6/Employee+Engagement.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Employee Engagement in a Post-Covid World - Employee Engagement in a Post-Covid World</image:title>
      <image:caption>To listen, click HERE Covid-19 fundamentally shifted the way most people work. For many companies, it’s meant newly distributed workforces and prompted a need to find innovative ways to create meaningful employee experiences. In this episode of The Experience Strategy Podcast, we are joined by Valarie Udeh, from one of the world’s largest aerospace and defense companies, BAE Systems, to explore powerful strategies for engaging a remote workforce, managing diverse employees, and cultivating company culture, no matter where your employees do their work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-unlocking-customer-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657729092513-KVVU5K1HSI7C200F8HEG/Unlocking+Customer+Loyalty.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Unlocking Customer Loyalty - Unlocking Customer Loyalty</image:title>
      <image:caption>To listen, click HERE Getting a customer is one thing, but keeping them is the hard part. In this episode, Aransas and Dave speak with Heidi Bowman, a 30 year veteran in Marketing and Business Development and the VP of Marketing &amp; Business Development at Silex Financial Group, a residential and commercial mortgage broker, about ways to keep customers connected to companies through experience strategies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-themes-adventures-and-shopper-identities-at-trader-joes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657728232554-EEW2PFM61AFL4DXHXNLT/Themes%2C+Adventures%2C+and+Shopper+Identities+at+Trader+Joe%27s.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Themes, Adventures, and Shopper Identities at Trader Joe's - Themes, Adventures, and Shopper Identities at Trader Joe's</image:title>
      <image:caption>To listen, click HERE The experience of food shopping is fundamentally about reliability and consistency, but standout brands like Trader Joe’s use powerful Experience Strategies to differentiate their brands, add meaning and value for consumers, and build loyal fan bases. In this episode of the Experience Strategy Podcast, NYC-based blogger Halle Sarfin chats with Aransas and Dave about her love for grocery shopping at Trader Joe’s and what keeps her coming back.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/d763pzw8kmnki9gsgyeldcyjsdv9v6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657720464334-V68FXHUF71H2K6VHZ5R1/Unpacking+The+Experience+Pioneers+Episode.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Unpacking The Experience Pioneers Episode - Unpacking The Experience Pioneers Episode</image:title>
      <image:caption>To listen, click HERE Your hosts, Aransas and Dave, recently had the opportunity to speak with the true pioneers of Experience Strategy, Lou Carbone, Joe Pine, and Bernd Schmitt, for a previous episode of The Experience Strategy Podcast. These pioneers shared so much valuable information that Aransas and Dave decided to sit down together and thoroughly unpack the ‘aha moments’ from that episode. Tune in to hear a breakdown of the key lessons these Pioneers shared.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-meaningful-experiences-at-milk-bar-brooklyn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657720072784-QYEDY3RY07A8B5EOG2KD/Meaningful+Experiences+at+Milk+Bar+Brooklyn.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Meaningful Experiences at Milk Bar Brooklyn - Meaningful Experiences at Milk Bar Brooklyn</image:title>
      <image:caption>To listen, click HERE Welcome to this episode of The Experience Strategy Podcast! Aransas and Dave are joined today by Kylie Sachs, the owner of two thriving Milk Bar Cafes in Brooklyn, New York. Kylie’s café venture started in 2016 as a significant career and lifestyle change. Prior to making the switch to café/restaurant life, Kylie spent more than 20 years in management and finance at growing companies. Tune in to this episode as Aransas and Dave talk with Kylie about her “Team First” approach to running a business and how she achieves positive customer experiences. You don’t want to miss this insightful episode!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/oh9q78awm9j83m4fjizo2l8qtrtrdb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657719776927-Z0N0YSL3QH41BBMX7UK4/The+Power+of+Omni-Channel+Experience+Strategies.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: The Power of Omni-Channel Experience Strategies - The Power of Omni-Channel Experience Strategies</image:title>
      <image:caption>To listen, click HERE Welcome to this episode of The Experience Strategy Podcast! Aransas and Dave are joined today by tech executive Liz Grausam, who shares her personal experience consolidating her finances. Managing personal finances has become an epic chore for many consumers. Big banks, burdened by outdated technology, aren’t making it easier for consumers to choose them in an increasingly competitive market. In this episode we look at the cost of tech debt on the customer experience, and ways businesses can use omni-channel experience strategies to create lasting loyalty.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/experience-strategy-podcast-experience-pioneers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657719215199-95ALYLKK6K4W7S2TWQRQ/Experience+Pioneers.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Experience Pioneers - Experience Pioneers</image:title>
      <image:caption>To listen, click HERE In this episode, Aransas and Dave are joined by the experience strategy pioneers Lou Carbone, Joe Pine, and Bernd Schmitt to take us back to the birth of Experience Strategy, Design, and Marketing. In this episode, we dig into the cultural and business forces that drove the experience revolution, explore how experience strategy has transformed business development, product design, and marketing, and discover what these pioneers predict is on the horizon.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/the-experience-strategy-podcast-a-spotlight-on-spotify</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657717305448-MBSPZLNT7TLBD1WSQSXZ/A+Spotlight+on+Spotify.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: A Spotlight on Spotify - A Spotlight on Spotify</image:title>
      <image:caption>To listen, click HERE Welcome to the Experience Strategy Podcast! Today, we are shining a spotlight on Spotify. Spotify has completely transformed how we listen to music forever. Launched in 2008, Spotify has grown to have over 356 million users and includes a free or premium membership to access exclusive features of music listening, offline access, and ad-free listening experiences. Spotify has found a way to connect with consumers on a deep level of emotional response by noticing our likes and dislikes in music and even offering new suggestions for you to discover. Your hosts Aransas and Dave welcome guest Margaret Callcott to talk about her own personal experience using Spotify for herself and her family. Margaret holds a PhD in advertising and consumer behavior from The University of Texas and has a long career in TV and digital content development. Tune into this episode as we speak with Margaret about her user insights and understanding how Spotify creates meaningful experiences with consumers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/5z355bi2r576nqpvmjn6ij8yztuvsy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1657717404986-4I72LVWUUM1C6V0RM3IQ/Getting+to+know+Dave+and+Aransas.jpg</image:loc>
      <image:title>Stone Mantel Blog - The Experience Strategy Podcast: Getting to know Dave and Aransas - Getting to know Dave and Aransas</image:title>
      <image:caption>To listen, click HERE Welcome to the Experience Strategy Podcast, the only podcast focused on the challenges of creating and executing an experience strategy. In this debut episode, your hosts, Aransas Savas and Dave Norton welcome you to their new podcast. Aransas is a coach and Experience Designer who has worked with leading consumer brands for the last 20 years. Dave is an Experience Strategist and the founder of the Insights Consultancy, Stone Mantle and author. Listen in to learn a little more about Dave and Aransas and the ways this show is going to tap into smart consumers, small business owners and big business experts to understand what makes an impactful experience strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/are-people-going-to-local-shops-more-since-covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1633539796361-V9MBTHL2DIUPQORKQW0V/Screen+Shot+2021-10-06+at+11.02.34+AM.png</image:loc>
      <image:title>Stone Mantel Blog - Are people going to local shops more since COVID? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/blog/beyond-productivity-hacks-part-1-by-michael-mcshea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:caption>Virtual Visits of the Future</image:caption>
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      <image:caption>BenefitMall</image:caption>
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      <image:caption>Data Experience Design: Booking to Arrival Assessment Criteria: Modes, Anticipating Needs, Smart Journey, Data Types Methodology Ethnographic field work, framework design, ideation workshops, co-creation research leveraging Collaborative insights, concept refinement, quantitative validation Deliverables: Multi-year strategy for tools, employees, and channel design Recommendations on data experience for key phases of journey Technology roadmap  Solution recommendations</image:caption>
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      <image:caption>Omni-Channel to Digital Context Transformation Strategy Assessment Criteria Digital Context, Channel Requirements, Journey Design Methodology Ethnographic field work, digital context journey design, ideation workshops, co-creation research leveraging Collaborative insights, journey and channel refinement, segmentation, quantitative validation Deliverables: Strategic framework for retail digital transformation Recommendations on data experience for key phases of journey Recommendations for instore and at home experience Segmentation recommendations</image:caption>
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      <image:caption>Parent / Child At Home Media Experience Assessment Criteria:  Anticipating Needs, Emotional Jobs to Get Done, Data Types Methodology Ethnographic field work, framework design, ideation workshops, co-creation research leveraging Collaborative insights, concept refinement, quantitative validation Deliverables: Strategic framework for contextual at home data experience Recommendations on data experience for key phases of journey Content and merchandising recommendations Solution recommendations</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/5658cd5f-aa19-4dbc-91a9-26e77600edc1/Unknown-4.png</image:loc>
      <image:title>Mantel Method</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-27</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/pharma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1634239418241-RIT11BSMWXUVFB7QZUFX/pharma.jpg</image:loc>
      <image:title>pharma - Case Study A Large Pharma &amp; Medical Device Firm</image:title>
      <image:caption>Global Study: Jobs-based Segmentation and Innovation Research Assessment Criteria:  Jobs to Be Done, Modes, Unmet Needs Methodology US based qualitative research, survey development, global survey of individuals with chronic conditions, report Deliverable: Recommendations for where to focus innovation, jobs-based segmentation, overall key needs, biggest job opportunities, qualitative insights</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/bank</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1634233119606-4H395YREAMBHKUP1G68A/bank.jpg</image:loc>
      <image:title>bank - Case Study Texas Bank Strategy</image:title>
      <image:caption>Small Business Experience Strategy Assessment Criteria:  Jobs to Be Done, Hybrid Experiences Methodology Assess existing research, in-person interviews, virtual small group sessions, strategy session, design session Deliverable: Description of small business owner jobs to be done Detailed model of personas identified for marketing and strategy teams A solution to better predict needs of new small business clients and prospects Opportunity areas to improve client experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/financial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1634233015281-UZ0P1VNMN290FI9UPN7M/financial.jpg</image:loc>
      <image:title>financial - Case Study A Financial Institution</image:title>
      <image:caption>New Mortgage Journey Assessment Criteria:  Jobs to Be Done, Journey Moments Methodology Assess existing research, in-person ethnography and interviews Deliverable: Key moments in buying a house Journey map Definition of client delight Key principles of delivering delight throughout the mortgage process</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/virtual-healthcare-visit-of-the-future</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664217861982-SK220IH80DW1O4BPJBD4/virtual+healthcare+visits+of+the+future.jpeg</image:loc>
      <image:title>healthcare - Case Study Regional Healthcare System</image:title>
      <image:caption>Virtual Healthcare Visit of the Future Assessment Criteria:  Jobs to Be Done, Digital Context, Modes Methodology Ethnographic field work, framework design, ideation workshops, co-creation research leveraging Collaborative insights, concept refinement, quantitative validation Deliverable: Co-creation experience blueprint for virtual visits with remote monitoring devices Key experience elements Mode design to support patient journey Solution recommendations, key features, drivers, and meaningful metrics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/b2b</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1634232701491-ABFZOLPUEFJFBJN4U1H0/b2b.jpg</image:loc>
      <image:title>b2b - Case Study A B2B Service Company</image:title>
      <image:caption>Becoming B2T2B: Digital Roadmap Assessment Criteria:  Jobs to Be Done Methodology Competitive review, subject matter expertise and cross-functional team workshops, co-creation sessions, leveraging Discover and Define research previously conducted Deliverable: Multi-year action plan for investment in a forward-thinking digital talent ecosystem and a framework for future roadmap development</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/benefitmall</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1634232607870-0VD2YD7WFOQ11MK99NBG/bm_logo.png</image:loc>
      <image:title>benefitmall - Case Study BenefitMall</image:title>
      <image:caption>Independent Broker Channel Design Review Assessment Criteria:  Jobs to Be Done Methodology Virtual field research, systems review, technology review, channel review, strategy session, design recommendations Deliverables: Jobs-based strategy and journey design for digital, hybrid, and IRL experiences Training guidelines for sales, marketing, innovation, and channel design New engagement framework for independent brokers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/village</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/40c31165-b37b-4e6b-a0d0-541de173d742/cs.png</image:loc>
      <image:title>Village - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664383257892-RVNSH2ADAIQ6PVZYLVXS/Screen+Shot+2022-09-28+at+12.40.40+PM.png</image:loc>
      <image:title>Village - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664383400547-6FRYX2RSJ39A9TEQFGXC/Screen+Shot+2022-09-28+at+12.43.08+PM.png</image:loc>
      <image:title>Village - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/hbr-article</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/2a334166-26a5-4f7a-8fda-fae8241ae269/HBR-logo.png</image:loc>
      <image:title>HBR Article - The New You Business</image:title>
      <image:caption>HOW TO COMPETE ON PERSONAL TRANSFORMATIONS JANUARY 2022 HARVARD BUSINESS REVIEW Stone Mantel in HBR We at Stone Mantel are proud of this article in HBR on how to think about creating transformative experiences. Lance Bettencourt, Joe Pine, Jim Gilmore and, Stone Mantel founder, Dave Norton write about the principles for creating the most meaningful types of experiences—the ones that transform you. Read ‘The New You Business’</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-13</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/contact-calendar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-22</lastmod>
  </url>
  <url>
    <loc>https://www.stonemantel.co/whatwedo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/50997fe6-7d57-408b-8380-c328886e30d4/Comparing+Target+Markets+to+Situational+Markets.png</image:loc>
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    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/utility</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664218161580-AKUDOTNYK5BLRNHY1HUH/Screen+Shot+2022-09-26+at+2.48.45+PM.png</image:loc>
      <image:title>Utility - Helping Southern Company Gas Become A More Future-Forward, Customer-Centric Company</image:title>
      <image:caption>THE CHALLENGE The team at Southern Company Gas was challenged to migrate customer transactions to self-service while increasing customer satisfaction. Adding to the complexity were the competing needs across departments. THE SOLUTION The Southern Company Gas Customer Experience Team partnered across their organization to undertake experience research that would help them understand exactly what it would take to lift overall customer satisfaction as well as help the organization hear directly from their customers. THE GOAL The main goal for the journey work was to start with the customer and keep the customer at the center. As we mapped out the experience improvements, we leveraged our strategic frameworks to gain strong insights and help the Southern Company Gas team infuse that knowledge across their organization. THE PROCESS Gap Analysis We reviewed voice of the customer and NPS (Net Promoter Score) data, and interviewed key stakeholders to understand current processes, gaps, and alignment opportunities. This provided a more holistic point of view. Customer Segmentation We talked with different segments to ensure that Southern Company Gas could study the journeys through different market and customer-type lenses. We mapped 14 journeys capturing both customer-driven and company-driven work. Internal Skill Building We conducted a half-day journey-building workshop with employees from numerous areas of the business. The energy in this session was contagious leading to high engagement and participants knowing their ideas were heard, captured, and included in actionable next steps. THE RESULTS Better Experiences and New Resources for UX After going through the process and developing the 14 new customer journey maps, more customer journey-centered conversations are taking place across the enterprise and teams are even more driven to deliver seamless and effortless experiences. As the work begins to transform the customer experiences, more resources are being dedicated to improving these journeys. Internal Mindset Shift “Our main goal was to start with the customer and keep the customer at the center of all we do. It was a great experience and there were a lot of insights gained. Now in meetings, the first thought is ‘let’s ask the customer.’ We are becoming a test-and-learn focused culture with the customer needs at the forefront of our decision making.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/loan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664219849938-M5N4QYIOUW3U7THVQ0HS/Screen+Shot+2022-09-26+at+3.16.34+PM.png</image:loc>
      <image:title>Loan - Case Study A Loan Company</image:title>
      <image:caption>Competitive Website Audit Assessment criteria: Functional, emotional, social, and aspirational jobs to be done Time well spent Methodology: Competitive review In-person and online observation and intercepts Deliverables: Website CX differentiators, Brand Positioning, Areas of Opportunity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/telecommunications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1664220116192-7NKV4EQM4K52K86BKV85/Screen+Shot+2022-09-26+at+3.21.00+PM.png</image:loc>
      <image:title>telecommunications - Case Study A Large Telecommunications Company</image:title>
      <image:caption>Experience Review Assessment criteria: What makes the phone-buying experience meaningful Functional, emotional, social, and aspirational jobs-to-be-done Time well spent Methodology: Co-Creation Research, In-person observation, and Quantitative Study Deliverables: Co-creation report, improved metrics for measuring experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/casual-dining</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-28</lastmod>
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  </url>
  <url>
    <loc>https://www.stonemantel.co/innovating-to-a-better-value-proposition</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-02</lastmod>
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  </url>
  <url>
    <loc>https://www.stonemantel.co/experience-strategy-certification</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
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  </url>
  <url>
    <loc>https://www.stonemantel.co/trendsreport</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.stonemantel.co/journey-maps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613289e53dda745d13a61433/1660865727349-PNQ6VPR4392SN9OCE47Y/Screen+Shot+2022-08-18+at+5.35.07+PM.png</image:loc>
      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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      <image:title>Journey Mapping</image:title>
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