Stone Mantel Experience Strategy Blog

Dave Norton Dave Norton

From Sinking Product to $1B Gem

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Dave Norton Dave Norton

Innovation Case Study: Designing Housing for the Customer’s Jobs to Be Done

What kinds of features do urban dwellers really want for housing?

Space? Privacy? Nature? Parking? Views? Restaurants?

Danish Architect Bjarke Ingels tackles that question with every housing project.

And with each project’s locale, come different needs and opportunities.

Take, for example, 8 House in Copenhagen designed by his firm, Bjarke Ingels Group (BIG).

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