Become a Certified Experience Strategist
Drive Meaningful Results for Your Customers and Company with Stone Mantel's Experience Strategy Certification™ Program: a comprehensive 12-week guided learning journey that equips professionals with the knowledge and skills to create value through exceptional customer experiences.
A Transformative Learning Experience
Interactive Zoom discussions led by expert strategists
Engaging e-learning modules
Dedicated Slack community for collaboration
Gain In-Demand Skills
Master experience strategy frameworks
Apply learnings through hands-on projects
Earn a valuable certification
Invest in Your Future
Elevate your career and drive business impact with a cutting-edge curriculum designed to help you excel in the field of experience strategy.
Learning Modules
With years of experience in strategy research, client work, and proprietary frameworks, our learning modules are crafted for participants to quickly gain expertise and begin applying the concepts to their business challenges immediately.
Designed to go from introduction to expert
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In this session, we will provide an overview of Experience Strategy by discussing the answers to four questions:
How will the company grow? Through ‘situational markets’
What makes the business model compelling? A ‘point of view’
What describes the customer’s need? Getting ‘the whole job done’
How is value maintained? Value is in ‘time spent’
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The endless opportunities are derived from customer situations.
Business growth is limited because of old ideas about markets
Why focus on the customer’s situation
What markets should look like today
Developing a strategy for customer situations
Identifying situational growth markets
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What’s more important than branding? Having a point of view.
Differentiation is not enough today
What is a strategic point of view
How a point of view shapes a business model
Finding insights about near-future needs
Articulating the point of view for internal audiences
Aligning business silos with a point of view
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Look at everything the customer does.
The innovator focuses on the job to be done. The experience strategist focuses on the whole job to get done
Why jobs to be done is still the best way to study customer needs
Some industries (like healthcare) don’t allow one company to do the whole job
People’s expectations drive what ‘the whole job’ means
The customer journey should be about the whole job
Channel strategy should be about the whole job
Context is about the whole job
Developing whole job partnerships
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This session is designed to help you advance your abilities to apply concepts learned in the first three sessions to your business activities.
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There is no enduring value creation without time well saved, spent, or invested.
Value is not in frictionless experiences, loyalty, or even customer-centricity
Value is in the time that people are willing to spend with the company
To maintain growth is to understand what kinds of experiences create the most time value for customers The Time Spent framework
Meaningful experiences and time well spent
Stop measuring NPS; measure time value
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Experience strategists focus on moments, but people get into modes
POV: As technology progresses, people get into more modes
There is more time value in modes
Stories and examples of modes
Modes explain situations and provide context
How people experience modes
How companies can support modes
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Meaningful experiences come from the systems people create for their lives
POV: People today create systems for their lives. Companies that understand those systems can get the whole job done, understand situations, and be meaningful.
What journey maps don’t do
Stories and examples of people’s life systems
Insights by industry
Life systems and modes work hand in hand
Implications for business models
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This session is designed to help you advance your abilities to apply concepts learned in the second three sessions to your business activities.
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Even smart solutions can degenerate into stupid experiences
The impact of intelligence on solutioning
The evolution of the automobile
What is smart
What is genius
What is dumb
What is stupid
How to talk to customers about AI
Genius platforms create superpowers
How to do data experience design
How to do situational analytics
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Customers don’t ask for seamless channels, they want you to understand context
POV: As more channels become smart, they create a ‘personal data ecosphere’ for the customer. Companies need to understand digital context to support customers.
The Netflix Problem: Greater personalization does not lead to better recommendations.
The contextual consumer. Why people share data with companies
The personal data ecosphere
New business models: B2I2C and C2I2B
The four principles of experience strategy create trust
Context road mapping and modeling
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What do you get when you merge behavior change models with genius technology
Thinking about the future of personal experiences
Identifying value from transformational solutions
Our collaborative forward-thinking learning program gives you the knowledge and tools to create experiences that are time well spent.
All for only $5,000 per individual or get custom pricing for teams
Each program is limited to 40 attendees to ensure a dedicated hands-on experience. Be sure to grab your seat.
Our Experience Strategy Certification™ program will give you the frameworks and tools to confidently create impactful experiences.
Our program can give you the upper hand, helping you highlight your skills and prove you are an expert in your field.
Just as we are the experts in ours.
Stone Mantel is the thought leader in experience strategy.
We translate decades of deep research into powerful, action-focused strategies and make it easy for you to implement them right away in your work, teams, and company culture.
Our mission is to help experience strategists create the most impact they can for their companies and customers, while having some fun along the way.
What Our Certification Participants Say
“I just scratched the surface of this in a 12-week experience strategy certification course with the smart and completely wonderful people at Stone Mantel and I am thinking so much differently about CX. It’s incredible and something you can’t unsee once you know about it.”
“Throughout my career, I’ve participated in a lot of workshops and training programs that span UX, CX, marketing, design thinking, research methods, and more. I’ve never attended one that so thoroughly and thoughtfully integrated the disciplines. This isn’t just a collection of concepts you can find on the web. While grounded in established practices, the frameworks and principles you’ll learn have clearly been crafted and refined into a cohesive system based on Stone Mantel’s decades of collaboration with clients. ”
We ARE The Experience Strategy Company. We help companies accelerate initiatives to upskill teams and ignite culture change, innovate with experiences that better deliver on time well spent, and collaborate with other companies to solve big problems. We’ve helped all types of companies with our thought leadership, research, and frameworks.
