Building Unbreakable Trust

Experience Leaders Share Their Strategies for Customer Trust in an Era of Uncertainty

Virtual Event
Thursday, May 15, 2025
9:00-10:00 AM ET OR 12:00-1:00 PM ET

Limited spots available. Attendees will receive a complimentary copy of our 2025 Experience Strategy Trend Report and access to the recorded session.

Why This Matters Now

In a world where 59% of customers have walked away from a brand they previously loved after just one bad experience, trust has never been more fragile—or more valuable.

The last few years have transformed how customers evaluate and connect with brands:

  • 71% of consumers report feeling less trusting of businesses than they did just two years ago (Edelman Trust Barometer)

  • Companies with high trust ratings outperform low-trust competitors by 186% in terms of revenue growth (PwC)

  • 68% of customers will pay more for products and services from companies they trust (Salesforce)

  • Yet, a staggering 96% of consumers don't believe companies are doing enough to protect their personal information (McKinsey)

As Dave Norton recently put it: "We used to measure customer satisfaction in years. Now we measure it in moments."

Join Us to Discover:

1

Trust as Currency
How leading organizations are transforming trust from a soft metric to a tangible business asset

2

The Transparency Paradox
Practical strategies for balancing personalization with privacy concerns

3

Trust Recovery Playbook
Real-world case studies of rebuilding customer confidence after trust has been broken.

4

Future-Proofing Trust
How AI, data practices, and emerging technologies are reshaping customer expectations.

Facilitator:

Aransas Savas
Strategic Lead, Meaningful Motivation
& Co-Host of the Experience Strategy Podcast
Stone Mantel

Featured Panelists:

Dave Norton
Founder & Principal
Stone Mantel

Suzette Parlevliet
Co-Founder &
Experience Director
[YELLOW CAR]

David Willows
Co-Founder &
Strategic Director
[YELLOW CAR]

Aga Szóstek
Author of "The Umami Strategy" & "Leadership by Design", co-host at catchingthenextwavepodcast.com, Strategic Experience Designer

Ana Mackay-Sim
VP, Marketing and Experience
Roofstock

We are The Experience Strategy Company.  We help companies accelerate initiatives to upskill teams and ignite culture change, innovate with experiences that better deliver on time well spent, and collaborate with other companies to solve big problems. We’ve helped all types of companies with our thought leadership, research, and frameworks.