Giving Experience Strategists Superpowers

Two Weeks to Future Proof Your Business Model

We at Stone Mantel take our strategic thinking seriously. And those of you who have followed this Substack know that I’ve argued that corporate business models must change. The way we see markets, measurement, customer needs, and resources must change. They must become more focused on the near future needs of people and less focused on what traditional consultancies call ‘customer experience.’

And we at Stone Mantel practice what we preach. I’m proud to announce our new offering: The Two-Week Project. In just two weeks our team will accelerate your team’s solutions and business model. Think of this as consulting on fire! We will turn whatever experience related initiative you are working on into a future proof solution and strategy.

How do we do it, you ask? See below and just know: the Stone Mantel AI elves have been busy.

The Two-Week Project: How to Future Proof Your Business

2025 is the 20th anniversary of Stone Mantel. For twenty years, yours truly and the Stone Mantel team have been focused on one thing: helping companies create meaningful experiences for their customers that produce value—for both the customer and the company. To produce value for customers and companies, our focus has always been on how human behavior will likely change in the near future. That’s why in 2017-18 we started focusing on the impact of AI on human decision-making.

We are now living in the world that we, in our Collaboratives, described in 2017-18. It’s a world where if you don’t know how to anticipate your customer’s needs, you lose. It’s a world where your customers expect you to be able to give them superpowers.

As we look to the next 20 years of Stone Mantel we are committed to future-focused research and strategy work. And we marvel at the power of AI. So, today, we are announcing a new offering we call, The Two-Week Project.

In two weeks, our team will build, with the help of your team, a business strategy that will future-proof your company. Here’s how it works:

1. We start by working with your leadership team to create a vision for your future experiences. This vision is a starting point for what comes next.
   

2. Then the Stone Mantel team does a deep dive into your resources, capabilities, and offerings. Using proprietary AI tools that we’ve developed, we analyze your capabilities against your customers’ strengths, weaknesses, opportunities, and threats. (Read that again: we do SWOT analysis on your customers, not you.)
   

3. With those two inputs, we are ready to workshop the future of your business. We can work with you on any one or all of the following topics:

   1. How will your company grow in the intelligent era?

   2. What will make your company compelling to customers going forward?

   3. What near future customer need should you focus your resources on?

   4. How will you create value for your customers and your company?

   5. What human behaviors should you tap into to maximize engagement?

   6. How will smart and genius solutions change customer expectations?
      

4. While we workshop with your team, we ideate, together. This is the perfect opportunity for you to address key initiatives you are currently working on. Our facilitation will speed up and improve those initiatives.
   

5. The final steps of The Two-Week Project are about deliverables:

   1. An experience strategy that includes your POV on the near future needs of your customers.

   2. A 3-year road map for future proofing your business

   3. Guidance and training for your teams to help them excel at delivering on the overall strategy
      

It doesn’t matter what the customer issue is, we can future proof your strategy and execution. Get ready for Stone Mantel Experience Strategy Superpowers!

Email me at davenorton@stonemantel.co to learn more.